Sports app Fanmode

Sports Seem to Lead the Way In Mobile, But Why?

I remember four years or so ago when I was working at a digital agency and we were trying to explain to clients what an effective mobile site looked like. While we had a list of examples at the ready, the one that always seemed to pop up again and again was that of ESPN. Before the restaurant mobile site wave hit, before the news publications got on board, even before the very early adopting automotive industry went mobile, the sports world was already there. Read more ...
Google

Google’s New Technology Will Track Users Across Mobile Platforms

While many in the tech world are still set on debating the value of apps vs. mobile sites, there is one sect that has already moved on to bigger and better things. That sect is advertisers, and any among them worth their salt are less worried about which medium gets more love, and more concerned about how to monetize both. As the likes of Facebook and Twitter continue to rise up the mobile ad ladder, the folks over at Google have been looking for ways to stay ahead, and their latest development may do just that. Read more ...
iPhone 6

The iPhone 6 is Almost Here, So What Can You Expect?

With just a little over a month left before the September 9 debut of Apple's next device, the rumors are officially swirling in a virtual Sharknado of suspense. From new features to groundbreaking functionalities, disappointment to disillusionment, the tech world has officially gone bonkers and we're here to help you make sense of it all. So, without further ado, here's what we know, think, and hope abut the iPhone 6: Read more ...
Mobile Trends Development

Mobile Trends: Don’t Forget the Developer!

While we spend a lot of time here at Under Thumb talking about mobile design, mobile advertising, and groundbreaking mobile web news, I think it’s high time we take a minute and acknowledge the other heroes of the mobile industry, developers. When they do their jobs right, we often don’t know they are there, but mobile developers are the ones really driving new functionalities, new capabilities, and just flat out new things in mobile. Read more ...
Mobile Payments

Major Players Making Major Moves in Mobile Payments

Every few months or so, mobile payments seem to resurface as the "next big trend" in the space. More often than not however, we get a whole lot of talk and no real groundbreaking innovations but let's cross our fingers because it seems this week some of the biggest players in the mobile space set their sights on improving the way we pay with our mobile devices.   So, what went down? Read more ...
Mobile eye scanner

We’re on the Cusp of Some Big New Things in Mobile

The mobile world has a nasty habit of reinventing itself in waves. It used to be that as soon as one major player dropped something new, shortly thereafter there would be a mad rush to match it. When Apple made Siri, it was only a matter of time before Cortana. When Samsung's screens got larger, Apple followed suit. A gold iPhone you say? No problem, boom: Gold Galaxy S5.   These days, we don't really have the luxury of being surprised by anything new thanks to so many media outlets spoiling upcoming technology, but the same trend exists as companies all seem to be racing to patent or debut the next big thing. That, my friends is where we stand right now as the mobile industry is begging for some new developments, and it seems everyone is fighting to be the first to break ground on a few very specific trends: Read more ...
Mobile ads exploding

What Does the Future of Mobile Ads Have in Store?

In news that should shock no one, mobile ads are quickly becoming a powerhouse in the global marketplace. While this week's news that mobile ad spend is on pace to surpass that of newspapers, radio and magazines combined would make Don Draper shed a tear into his scotch, any advertiser (or business for that matter) with the means to jump on board this rocket ship should absolutely be doing so.   Right now, mobile ad spend sits in third place behind only television and desktop advertising, and is poised to exceed $90 billion in revenue by 2018. In such a competitive landscape, standing out in the mobile ad space then will mean pushing the boundaries and trying new things. So what does the future of mobile ads have in store? Read more ...
Twitter Mobile Advertising

Don’t Look Now, But Twitter is Quietly Becoming a Mobile Advertising Powerhouse

Throughout its short history, Twitter has made a habit of doing mobile right. While other social platforms such as Facebook had their fair share of growing pains in the mobile space, Twitter seemed to always be a step ahead of the game. Now, it looks like that trend is set to continue in a big way as Twitter made another huge splash earlier this week acquiring the mobile ad retargeting startup, TapCommerce. Read more ...
Google and Facebook

How Facebook is Using Mobile to Become the Next Google

Back in 2012, Mark Zuckerberg sat on a stage at TechCrunch Disrupt and fielded question after question about Facebook's future in the search arena. His response—and I'm paraphrasing here—was that obviously search would become a big part of Facebook eventually, but mobile was a first priority. Well, two years later it seems Zuckerberg was just about as spot on as he could have been, as Facebook has dominated the mobile space, using it to build rapid growth, and now we're starting to see inklings of a more robust search experience.   So, is Facebook poised to be the next Google? Let's take a look: Read more ...