Mobile Awesomeness Blog

Thanks to a vacation, the mobile metrics report is late this month ... sorry folks!

The AdMob advertising network, which includes a growing 6,000 mobile websites and over 400 apps worldwide, reported steady growth again last month on the mobile web.

• Worldwide requests were up 8% over December, to nearly 6.8 billion
• Apple devices were responsible for 1.2 billion of the total requests, which is a 28% increase since December.
• Western European mobile usage was a highlight this month, increasing 132% since January of last year. Of the 550 million requests in January, the UK is responsible for 46% of them.

The following stats are based on 6,792,162,447 requests:

Top 5 Countries

1. United States (43.4%, -2.4%)
2. Indonesia (16.2%, +3.1%)
3. India (6.6%, -0.4%)
4. United Kingdom (3.7%, +0.4%)
5. Philippines (2.8%, +0.2%)

Top 5 Worldwide Handsets

1. Apple iPhone (11%, +0.2%)
2. Apple iPod Touch (7.4%, +2.7%)
3. Motorola RAZR V3 (3.0%, -0.4%)
4. Nokia N70 (2.5%, +0.1%)
5. Motorola Z6m (1.5%, -0.1%)

Top 5 US Handsets

1. Apple iPhone (16.8%, +0.7%)
2. Apple iPod Touch (12.3%, +5.2%)
3. Motorola RAZR V3 (5.9%, -0.5%)
4. Motorola Z6m (3.5%, +0.1%)
5. Motorola KRZR K1c (3.0%, -0.7%)

Download the full report here: http://www.admob.com/s/solutions/metrics