Here are some highlights from the most recent AdMob metrics report, released a couple of weeks ago:
- February is a short month, but we were still a little surprised that wordwide requests actually went down for the first time since we had started following these reports, to 6.6 billion
- Smartphone operating systems were featured this month, and the only two that have actually increased market share over the last six months is the iPhone and Android. The iPhone has a 40% US share, and 29% worldwide share, while Android is up to 5% in the US after only three months.
- The Blackberry Curve and Pearl are still RIM's mainstay handsets, accounting for 77.4% of their market share.
- Worldwide, the Symbian OS (Nokia) still accounts for 43% of worldwide traffic, the iPhone is up to 33% and RIM comes in at 10%.
- The Philippines made a huge jump in requests, hurdling the UK to become 4th largest in the world.
The following stats are based on 6,555,217,223 requests:
Top 5 Countries
- United States (43.6%, +0.2%)
- Indonesia (14.4%, -1.9%)
- India (7.5%, +0.8%)
- Philippines (3.9%, +1.1%)
- United Kingdom (2.8%, -0.9%)
Top 5 Worldwide Handsets
- Apple iPhone (11.2%, +0.2%)
- Apple iPod Touch (6.7%, -0.7%)
- Motorola RAZR V3 (2.9%, -0.1%)
- Nokia N70 (2.4%, -0.1%)
- Nokia 3110c (1.6%, +0.2%)
Top 5 US Handsets
- Apple iPhone (16.4%, -0.4%)
- Apple iPod Touch (10.6%, -1.7%)
- Motorola RAZR V3 (5.9%, 0%)
- Motorola Z6m (3.5%, 0%)
- Blackberry 8300 (Curve) (3.0%, +0.2%)
Download the full report here: http://www.admob.com/s/solutions/metrics