Mobile Awesomeness Blog

Here are some highlights from the most recent AdMob metrics report, released a couple of weeks ago:

• February is a short month, but we were still a little surprised that wordwide requests actually went down for the first time since we had started following these reports, to 6.6 billion
• Smartphone operating systems were featured this month, and the only two that have actually increased market share over the last six months is the iPhone and Android. The iPhone has a 40% US share, and 29% worldwide share, while Android is up to 5% in the US after only three months.
• The Blackberry Curve and Pearl are still RIM's mainstay handsets, accounting for 77.4% of their market share.
• Worldwide, the Symbian OS (Nokia) still accounts for 43% of worldwide traffic, the iPhone is up to 33% and RIM comes in at 10%.
• The Philippines made a huge jump in requests, hurdling the UK to become 4th largest in the world.

The following stats are based on 6,555,217,223 requests:

Top 5 Countries

1. United States (43.6%, +0.2%)
2. Indonesia (14.4%, -1.9%)
3. India (7.5%, +0.8%)
4. Philippines (3.9%, +1.1%)
5. United Kingdom (2.8%, -0.9%)

Top 5 Worldwide Handsets

1. Apple iPhone (11.2%, +0.2%)
2. Apple iPod Touch (6.7%, -0.7%)
3. Motorola RAZR V3 (2.9%, -0.1%)
4. Nokia N70 (2.4%, -0.1%)
5. Nokia 3110c (1.6%, +0.2%)

Top 5 US Handsets

1. Apple iPhone (16.4%, -0.4%)
2. Apple iPod Touch (10.6%, -1.7%)
3. Motorola RAZR V3 (5.9%, 0%)
4. Motorola Z6m (3.5%, 0%)
5. Blackberry 8300 (Curve) (3.0%, +0.2%)

Download the full report here: http://www.admob.com/s/solutions/metrics