Admob Metrics Report: April, 2009

Tuesday June 2, 2009

Admob

Here are some highlights from the most recent AdMob metrics report, released a couple of weeks ago:

  • This month's summary is short and sweet: the iPhone OS (includes iPod Touch) continues to dominate the AdMob network as far as market share goes. It accounts for 65% of all HTML site requests, and 43% of mobile website requests. Android is creeping in at 9% (HTML) and 3% (mobile) respectively, and Symbian represents 7% (HTML) and 36% (mobile). Optimize for these devices first, and you are likely covering the majority.
  • RIM's market share continues to decline each month. The manufacturer now only has a 3% worldwide market share, 5.6% in the US and only has 2 phones in the top 20.

The following stats are based on 7,535,272,901 requests:

Top 5 Countries

  1. United States (47%, -0.5%)
  2. Indonesia (10.8%, +1.6%)
  3. India (5.9%, -1.7%)
  4. Philippines (4.0%, +0.1%)
  5. United Kingdom (3.4%, +0.5%)

Top 5 Worldwide Handsets

  1. Apple iPhone (15.1%, +1.9%)
  2. Apple iPod Touch (11%, +2.2%)
  3. Samsung R450 (2.4%, +0.5%)
  4. Motorola RAZR V3 (2.3%, -0.4%)
  5. Nokia N70 (2.0%, -0.1%)

Top 5 US Handsets

  1. Apple iPhone (20.0%, +3.0%)
  2. Apple iPod Touch (14.8%, +2.6%)
  3. Samsung R450 (5.2%, +1%)
  4. Motorola RAZR V3 (4.4%, -0.7%)
  5. Motorola Z6M (2.7%, -0.3)

Download the full report here: http://www.admob.com/s/solutions/metrics

Posted in Reports & Stats

1

MOBILICIOUZ

July 27, 2009 | 1:45 PM

Great report, but are there any blackberry numbers? does admob support bb?

2

Nick

July 28, 2009 | 10:25 AM

AdMob supports all mobile devices, because their reports are based on impressions across their ad network. Many websites use AdMob for their mobile website ads.

However, platforms like the iPhone have a leg up because you can show AdMob ads in your apps also. Since Apple is clearly the leader at the moment when it comes to apps, they get exponentially more impressions than other mobile operating systems. You can download the report for Blackberry statistics in detail.

What do you think?