Last week Admob released their monthly Mobile Metrics report for November, 2008. We hope to report on some highlights each month from the report as they relate to the mobile web development community.

It should be noted that Admob statistics are not an accurate reporting of mobile phone usage as a whole. All of the stats are based on impressions across the Admob advertising network. These reports are of great interest to us, since they represent the percentage of users that are accessing the web from their mobile device. For mobile web developers there is no better source of industry metrics right now.

• The iPhone continues unbelievable growth around the world. Worldwide iPhone requests were up 52% from October, to 359 million. This represents 6.3% of all requests across the network.
• The use of WiFi to connect to the internet through a mobile device is up from 3% to 8% in the US, and up from 4% to 8% in the UK.
• Smartphones make up 31.4% of the worldwide traffic share, and 30.8% of the US traffic share.

These 3 reports are based on 5,771,228,226 total requests across the AdMob network:

Top 5 Countries

1. United States (42.1%)
2. Indonesia (16.2%)
3. India (7.9%)
4. United Kingdom (4.3%)
5. Philippines (2.8%)

Top 5 Worldwide Handsets

1. Apple iPhone (6.3%)
2. Motorola RAZR v3 (3.7%)
3. Nokia N70 (2.7%)
4. Motorola KRZR K1c (1.9%)
5. RIM Blackberry 8300 (1.7%)

Top 5 US Handsets

1. Apple iPhone (9.9%)
2. Motorola RAZR v3 (7.5%)
3. Motorola KRZR K1c (4.4%)
4. Motorola Z6m (3.7%)
5. Motorola W385 (3.7%)