Mobile Awesomeness Blog

September saw more than 10.2 billion requests on the AdMob network. They also released a good article about how to put their statistics in context.

Top 5 Countries

   1. United States (47.3%, 0.8%)
   2. India (6.5%, 0.3%)
   3. Indonesia (4.7%, -0.8%)
   4. United Kingdom (3.4%, -0.7%)
   5. Philippines (3.1%, -0.7%)

Top 5 Worldwide Handsets

   1. Apple iPhone (16.9%, 0.3%)
   2. Apple iPod Touch (8.4%, -1.7%)
   3. HTC Dream (2.8%, 0.7%)
   4. Samsung R450 (2.5%, -0.3%)
   5. Palm Pre (2.0%, 0.5%)

Top 5 US Handsets

   1. Apple iPhone (18.9%, -0.8%)
   2. Apple iPod Touch (9.2%, -4.2%)
   3. HTC Dream (5.5%, 1.6%)
   4. Samsung R450 (5.3%, -0.7%)
   5. Palm Pre (4.1%, 1.0%)

Download the full report here: http://metrics.admob.com/2009/10/september-2009-mobile-metrics-report/

Developers can now enable advanced Google Analytics stats for their mobile websites AND applications by downloading and installing a small snippet of code.

Read the full article.

Here are some highlights from the most recent AdMob metrics report, released a couple of weeks ago:

• Apple continues their market domination. Market share for the iPhone and iPod touch increased 5.7% and 4.7% respectively in the U.S. and 3.4% and 1.8% worldwide. This represents the largest increase of any of the devices in the study.
• The HTC Dream (aka G1) passes the Motorola Z6M to become the fifth most popular handset in the United States Market. The G1's market share increased by 0.3% while the Motorola Z6M dropped 0.5%.
• G1, Apple, and Nokia were the only manufacturers to see increases in the their worldwide market share.

The following stats are based on 7,997,946,483 requests:

Top 5 Countries

   1. United States (47.6%, +0.6%)
   2. Indonesia (8.8%, -2.0%)
   3. India (5.9%, 0.0%)
   4. Philippines (3.8%, -0.2%)
   5. United Kingdom (3.5%, +0.2%)

Top 5 Worldwide Handsets

   1. Apple iPhone (18.6%, +3.4%)
   2. Apple iPod Touch (12.8%, +1.8%)
   3. Samsung R450 (2.2%, -0.3%)
   4. Motorola RAZR V3 (1.9%, -0.4%)
   5. Nokia N70 (1.9%, -0.1%)

Top 5 US Handsets

   1. Apple iPhone (25.7%, +5.7%)
   2. Apple iPod Touch (19.4%, +4.7%)
   3. Samsung R450 (4.5%, -0.6%)
   4. Motorola RAZR V3 (3.4%, -0.9%)
   5. HTC Dream (2.6%, +0.3)

Download the full report here: http://www.admob.com/s/solutions/metrics

Here are some highlights from the most recent AdMob metrics report, released a couple of weeks ago:

• This month's summary is short and sweet: the iPhone OS (includes iPod Touch) continues to dominate the AdMob network as far as market share goes. It accounts for 65% of all HTML site requests, and 43% of mobile website requests. Android is creeping in at 9% (HTML) and 3% (mobile) respectively, and Symbian represents 7% (HTML) and 36% (mobile). Optimize for these devices first, and you are likely covering the majority.
• RIM's market share continues to decline each month. The manufacturer now only has a 3% worldwide market share, 5.6% in the US and only has 2 phones in the top 20.

The following stats are based on 7,535,272,901 requests:

Top 5 Countries

1. United States (47%, -0.5%)
2. Indonesia (10.8%, +1.6%)
3. India (5.9%, -1.7%)
4. Philippines (4.0%, +0.1%)
5. United Kingdom (3.4%, +0.5%)

Top 5 Worldwide Handsets

1. Apple iPhone (15.1%, +1.9%)
2. Apple iPod Touch (11%, +2.2%)
3. Samsung R450 (2.4%, +0.5%)
4. Motorola RAZR V3 (2.3%, -0.4%)
5. Nokia N70 (2.0%, -0.1%)

Top 5 US Handsets

1. Apple iPhone (20.0%, +3.0%)
2. Apple iPod Touch (14.8%, +2.6%)
3. Samsung R450 (5.2%, +1%)
4. Motorola RAZR V3 (4.4%, -0.7%)
5. Motorola Z6M (2.7%, -0.3)

Download the full report here: http://www.admob.com/s/solutions/metrics

Here are some highlights from the most recent AdMob metrics report, released a couple of weeks ago:

• The story in March is Android. The HTC Dream (aka G1), while still the 10th most popular device (4th in smartphones), is showing impressive growth of 47% on average between November '08 and March '09. With more Android handsets on schedule for release in 2009, it could be a huge year for Google's infant OS.
• With an increase of 17% over February, requests continue stellar growth. However, a higher percentage than ever are coming from mobile applications, rather than websites.
• Requests from the US increased nearly 4%, while all other top countries decreased or had minimal gains in March.
• Apple's iPhone and iPod Touch continue stellar growth in the worldwide handset market, each increasing market share 2.1%, while all other handsets had minimal gains/losses +/- 1%.
• Samsung took over the #2 spot in the US for most requests at 17.6%, formerly held by Motorola, who saw a decrease of 1.6% to 16.8%.

The following stats are based on 7,654,044,490 requests:

Top 5 Countries

1. United States (47.5%, +3.9%)
2. Indonesia (9.2%, -5.1%)
3. India (7.6%, +0.2%)
4. Philippines (3.9%, 0%)
5. United Kingdom (2.9%, 0%)

Top 5 Worldwide Handsets

1. Apple iPhone (13.3%, +2.1%)
2. Apple iPod Touch (8.8%, +2.1%)
3. Motorola RAZR V3 (2.7%, -0.2%)
4. Nokia N70 (2.1%, -0.3%)
5. Samsung R450 (2.0%, +0.7%)

Top 5 US Handsets

1. Apple iPhone (17.0%, +0.6%)
2. Apple iPod Touch (12.1%, +1.5%)
3. Motorola RAZR V3 (5.0%, -0.8%)
4. Samsung R450 (4.2%, 1.2%)
5. Blackberry 8300 (Curve) (3.3%, +0.2%)

Download the full report here: http://www.admob.com/s/solutions/metrics

Here are some highlights from the most recent AdMob metrics report, released a couple of weeks ago:

• February is a short month, but we were still a little surprised that wordwide requests actually went down for the first time since we had started following these reports, to 6.6 billion
• Smartphone operating systems were featured this month, and the only two that have actually increased market share over the last six months is the iPhone and Android. The iPhone has a 40% US share, and 29% worldwide share, while Android is up to 5% in the US after only three months.
• The Blackberry Curve and Pearl are still RIM's mainstay handsets, accounting for 77.4% of their market share.
• Worldwide, the Symbian OS (Nokia) still accounts for 43% of worldwide traffic, the iPhone is up to 33% and RIM comes in at 10%.
• The Philippines made a huge jump in requests, hurdling the UK to become 4th largest in the world.

The following stats are based on 6,555,217,223 requests:

Top 5 Countries

1. United States (43.6%, +0.2%)
2. Indonesia (14.4%, -1.9%)
3. India (7.5%, +0.8%)
4. Philippines (3.9%, +1.1%)
5. United Kingdom (2.8%, -0.9%)

Top 5 Worldwide Handsets

1. Apple iPhone (11.2%, +0.2%)
2. Apple iPod Touch (6.7%, -0.7%)
3. Motorola RAZR V3 (2.9%, -0.1%)
4. Nokia N70 (2.4%, -0.1%)
5. Nokia 3110c (1.6%, +0.2%)

Top 5 US Handsets

1. Apple iPhone (16.4%, -0.4%)
2. Apple iPod Touch (10.6%, -1.7%)
3. Motorola RAZR V3 (5.9%, 0%)
4. Motorola Z6m (3.5%, 0%)
5. Blackberry 8300 (Curve) (3.0%, +0.2%)

Download the full report here: http://www.admob.com/s/solutions/metrics

Thanks to a vacation, the mobile metrics report is late this month ... sorry folks!

The AdMob advertising network, which includes a growing 6,000 mobile websites and over 400 apps worldwide, reported steady growth again last month on the mobile web.

• Worldwide requests were up 8% over December, to nearly 6.8 billion
• Apple devices were responsible for 1.2 billion of the total requests, which is a 28% increase since December.
• Western European mobile usage was a highlight this month, increasing 132% since January of last year. Of the 550 million requests in January, the UK is responsible for 46% of them.

The following stats are based on 6,792,162,447 requests:

Top 5 Countries

1. United States (43.4%, -2.4%)
2. Indonesia (16.2%, +3.1%)
3. India (6.6%, -0.4%)
4. United Kingdom (3.7%, +0.4%)
5. Philippines (2.8%, +0.2%)

Top 5 Worldwide Handsets

1. Apple iPhone (11%, +0.2%)
2. Apple iPod Touch (7.4%, +2.7%)
3. Motorola RAZR V3 (3.0%, -0.4%)
4. Nokia N70 (2.5%, +0.1%)
5. Motorola Z6m (1.5%, -0.1%)

Top 5 US Handsets

1. Apple iPhone (16.8%, +0.7%)
2. Apple iPod Touch (12.3%, +5.2%)
3. Motorola RAZR V3 (5.9%, -0.5%)
4. Motorola Z6m (3.5%, +0.1%)
5. Motorola KRZR K1c (3.0%, -0.7%)

Download the full report here: http://www.admob.com/s/solutions/metrics

The monthly Admob Metrics Report was released yesterday, and had some really great highlights for mobile web developers. Mobile web usage is literally growing by leaps and bounds each month.

Again this report is not a measure of phone usage, but of data usage measured by impressions over the Admob advertising network. Overall this report gives web developers a great idea of who is using the mobile web, what phones they are using, and where they are located geographically.

• Worldwide requests were up 9% over last month, to nearly 6.3 billion
• North American requests were up by 20% over last month, thanks to a big boost after Christmas
• The iPod touch is the big winner in December, with requests growing by 340% worldwide. In July, the device generated 18 million requests, and in December it generated 292 million requests.
• 70% of iPod touch traffic comes from the US, and Christmas was a difference-maker. In the seven days after Christmas, requests were up 240% compared to the seven days before Christmas.
• Smartphones continue explosive growth, now accounting for 33% of worldwide requests. The Symbian and iPhone operating systems now make up 73% of smartphones worldwide.

The following stats are based on 6,290,653,484 requests:

Top 5 Countries

1. United States (45.8%, +3.8%)
2. Indonesia (13.2%, -3%)
3. India (7.0%, -0.9%)
4. United Kingdom (3.4%, -0.9%)
5. Philippines (2.7%, -0.1%)

Top 5 Worldwide Handsets

1. Apple iPhone (10.8%, +4.4%)
2. Apple iPod Touch (4.7%, +3.2%)
3. Motorola RAZR V3 (3.4%, -0.3%)
4. Nokia N70 (2.4%, -0.3%)
5. Motorola KRZR K1c (1.7%, -0.2%)

Top 5 US Handsets

1. Apple iPhone (16.2%, +6.3%)
2. Apple iPod Touch (7.1%, +4.8%)
3. Motorola RAZR V3 (6.4%, -1.1%)
4. Motorola KRZR K1c (3.7%, -0.7%)
5. Motorola Z6m (3.4%, -0.3%)

Last week Admob released their monthly Mobile Metrics report for November, 2008. We hope to report on some highlights each month from the report as they relate to the mobile web development community.

It should be noted that Admob statistics are not an accurate reporting of mobile phone usage as a whole. All of the stats are based on impressions across the Admob advertising network. These reports are of great interest to us, since they represent the percentage of users that are accessing the web from their mobile device. For mobile web developers there is no better source of industry metrics right now.

• The iPhone continues unbelievable growth around the world. Worldwide iPhone requests were up 52% from October, to 359 million. This represents 6.3% of all requests across the network.
• The use of WiFi to connect to the internet through a mobile device is up from 3% to 8% in the US, and up from 4% to 8% in the UK.
• Smartphones make up 31.4% of the worldwide traffic share, and 30.8% of the US traffic share.

These 3 reports are based on 5,771,228,226 total requests across the AdMob network:

Top 5 Countries

1. United States (42.1%)
2. Indonesia (16.2%)
3. India (7.9%)
4. United Kingdom (4.3%)
5. Philippines (2.8%)

Top 5 Worldwide Handsets

1. Apple iPhone (6.3%)
2. Motorola RAZR v3 (3.7%)
3. Nokia N70 (2.7%)
4. Motorola KRZR K1c (1.9%)
5. RIM Blackberry 8300 (1.7%)

Top 5 US Handsets

1. Apple iPhone (9.9%)
2. Motorola RAZR v3 (7.5%)
3. Motorola KRZR K1c (4.4%)
4. Motorola Z6m (3.7%)
5. Motorola W385 (3.7%)