Mobile Awesomeness Blog

Last week Mobify published 2010 Q4 mobile data, which outlines some noticeable mobile web trends. The good thing about their data is that it's all based on mobile web users, not just mobile phone users. The bad thing is that Mobify represents a small segment of traffic in the grand scheme. Still, it's interesting to see iOS still dominating 48-60% of web traffic. 

Early this month, Nielsen released some interesting research about the US smartphone market. Their survey shows that nearly 30% of mobile phone users have a smartphone. If you read tech blogs all day you might think that number is a bit low, but it shows how much growth the mobile web still has to go. 

Survey participants that plan on upgrading to a smartphone in the next year clearly preferred either iOS or Android devices. Either way it's great news for mobile web designers, as both have great browser support. It's still a great time to get going with mobile web design.

A recent survey from Lightspeed Research shows that nearly 50% of mobile phone users have made a purchase on their phone. The survey was  covered by Mobile Commerce Daily and showed some very fascinating numbers. Methods of purchase include on a website, through an app or via SMS. Of the three, customers clearly seem most comfortable purchasing from a company's website. 36% of those surveyed own an iPhone, 25% own an Android-based phone and 19% have a Blackberry. 

A new study from the Mobile Marketing Association says that 25% of American adult consumers will use a mobile device to access the web on a daily basis in 2011. Nearly half of the people surveyed said that they plan on using their mobile device to access the web at some point in the next year. The numbers just keep growing ...

The folks at Yiibu put together a very well done slideshow presentation full of great mobile data. It's definitely worth a look!

Next time you are trying to sell your boss, team or client on a new mobile website, these 11 Mind-Blowing Mobile Infographics should come in really handy.

Nielsen just published the results of a survey taken of 4,200 people who had downloaded a mobile application in the last 30 days. It examines the platforms, categories and individual apps that are most popular for mobile use. Fascinating stuff ... read the report here.

September saw more than 10.2 billion requests on the AdMob network. They also released a good article about how to put their statistics in context.

Top 5 Countries

   1. United States (47.3%, 0.8%)
   2. India (6.5%, 0.3%)
   3. Indonesia (4.7%, -0.8%)
   4. United Kingdom (3.4%, -0.7%)
   5. Philippines (3.1%, -0.7%)

Top 5 Worldwide Handsets

   1. Apple iPhone (16.9%, 0.3%)
   2. Apple iPod Touch (8.4%, -1.7%)
   3. HTC Dream (2.8%, 0.7%)
   4. Samsung R450 (2.5%, -0.3%)
   5. Palm Pre (2.0%, 0.5%)

Top 5 US Handsets

   1. Apple iPhone (18.9%, -0.8%)
   2. Apple iPod Touch (9.2%, -4.2%)
   3. HTC Dream (5.5%, 1.6%)
   4. Samsung R450 (5.3%, -0.7%)
   5. Palm Pre (4.1%, 1.0%)

Download the full report here: http://metrics.admob.com/2009/10/september-2009-mobile-metrics-report/

Developers can now enable advanced Google Analytics stats for their mobile websites AND applications by downloading and installing a small snippet of code.

Read the full article.

Here are some highlights from the most recent AdMob metrics report, released a couple of weeks ago:

• Apple continues their market domination. Market share for the iPhone and iPod touch increased 5.7% and 4.7% respectively in the U.S. and 3.4% and 1.8% worldwide. This represents the largest increase of any of the devices in the study.
• The HTC Dream (aka G1) passes the Motorola Z6M to become the fifth most popular handset in the United States Market. The G1's market share increased by 0.3% while the Motorola Z6M dropped 0.5%.
• G1, Apple, and Nokia were the only manufacturers to see increases in the their worldwide market share.

The following stats are based on 7,997,946,483 requests:

Top 5 Countries

   1. United States (47.6%, +0.6%)
   2. Indonesia (8.8%, -2.0%)
   3. India (5.9%, 0.0%)
   4. Philippines (3.8%, -0.2%)
   5. United Kingdom (3.5%, +0.2%)

Top 5 Worldwide Handsets

   1. Apple iPhone (18.6%, +3.4%)
   2. Apple iPod Touch (12.8%, +1.8%)
   3. Samsung R450 (2.2%, -0.3%)
   4. Motorola RAZR V3 (1.9%, -0.4%)
   5. Nokia N70 (1.9%, -0.1%)

Top 5 US Handsets

   1. Apple iPhone (25.7%, +5.7%)
   2. Apple iPod Touch (19.4%, +4.7%)
   3. Samsung R450 (4.5%, -0.6%)
   4. Motorola RAZR V3 (3.4%, -0.9%)
   5. HTC Dream (2.6%, +0.3)

Download the full report here: http://www.admob.com/s/solutions/metrics